Jarritos ‘Biggest’ consumer promotion EXTENDED.

Jarritos 'Biggest' consumer promotion EXTENDED.
Oct-19-2009

Consumers collecting caps for rewards under the Club Jarritos
promotion will be glad to hear they have more time to win great
prizes such as High Definition TVs, MP3 players, money transfers
and soccer balls. The promotion with points under the cap for
Jarritos, Mineragua, and Jarritos Kids has been extended through
next year and now expires in December, 2010.

"Consumers are ecstatic about Club Jarritos with over 100,000
submissions since May when the program was launched. The most
popular prize being the official soccer ball used by the Mexican
Soccer team," said David Flynn, Novamex Marketing Director.

"In its inaugural season Club Jarritos has been a great success",
says Jim Lucero, managing director for Camelot Communications,
Novamex's agency of record. "In addition to radio we've been
pleasantly surprised at the response we've had through our online
and mobile media efforts, proving that we can engage our consumers
in new and innovative ways. That said, it's essential that we
keep our messaging fresh, relevant and exciting."

"Club Jarritos has pushed our sales with grocery stores, restaurant
and lunch trucks, everywhere really! The promotion has been
a relief for many businesses; the consumer is pleased to buy
Jarritos soft drinks plus a chance to cash-in their caps for
prizes," said Ricardo Figueroa, Novamex West Sales Director.

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