Grupo Televisa SA and Genomma Lab Internacional SAB de CV announced that they have signed a strategic alliance agreement to sell and distribute personal care and over the counter pharmaceuticals in the United States and Puerto Rico. The strategic alliance will operate through Televisa Consumer Products USA ('TCP') a company owned 51% by Televisa and 49% by Genomma Lab.
The sale and distribution of Genomma Lab's products will be an integral part of the activities of TCP. As part of this alliance, TCP will enter into, among others, a product supply agreement with Genomma Lab. Televisa will make available its different media platforms in the United States and Puerto Rico to TCP, which will provide Genomma Lab's brands with significant advertising in the targeted markets in line with Genomma Lab's business model. This will enable Genomma Lab to expand the extensive success of its brands beyond Mexico and Latin America by accessing a Hispanic market of approximately 50 million consumers with a purchasing power of over $870 billion annually while leveraging off of Televisa's reach and name recognition in the Hispanic market.
Genomma Lab Internacional SAB de CV and Grupo Televisa SA announced that they have inked a strategic alliance deal in the sale and distribution of over-the-counter drugs as well as personal care products in the United States and Puerto Rico. The collaboration will be operated through Televisa Consumer Products, of which Televisa and Genomma own 51% and 49% respectively. Certain of Genomma's products will be sold through TCP in the said markets. The companies have not disclosed further details including financial considerations. The operations are expected to start by the end of 2009.
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